| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A radically personal customer service platform that organizes support around people instead of tickets. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing (starts ~$150/hero/month)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- People-centered service
- Omnichannel
- Conversation history
- Task management
- Knowledge base
- IVR
- Reporting
- Agent matching
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- People-first approach
- Unified conversation view
- Good for premium support
- No ticket numbers
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Enterprise-focused
- Limited self-service
- Smaller marketplace
|
