| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A helpdesk built specifically for e-commerce stores that centralizes customer conversations and automates support. |
| Pricing |
Paid (Custom pricing) |
Subscription ($10-$900/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Shared inbox
- Macros and automation
- Shopify integration
- Social media support
- Live chat
- Self-service portal
- Revenue tracking
- Intent detection
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built for e-commerce
- Deep Shopify integration
- Revenue attribution
- Good automation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Ticket-based pricing
- Can get expensive
- Limited CRM features
- Automation setup takes time
|
