| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A customer support platform designed for growing teams with shared inbox, knowledge base, and in-app messaging. |
| Pricing |
Paid (Custom pricing) |
Subscription ($22-$65/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Shared inbox
- Knowledge base
- Beacon widget
- Customer profiles
- Saved replies
- Workflows
- Reporting
- Collision detection
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Clean simple interface
- Great for small teams
- Good knowledge base
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited automation
- Fewer channels
- Basic reporting
- No free plan
|
