| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A popular free CRM with powerful marketing, sales, and service hubs that scale as your business grows. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$1200/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Email tracking
- Deal pipelines
- Meeting scheduler
- Live chat
- Marketing automation
- Reporting dashboards
- Document tracking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Generous free tier
- Intuitive user interface
- Excellent marketing integration
- Great onboarding resources
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive premium tiers
- Limited customization on free plan
- Contacts can only have one owner
- Reporting limited on lower tiers
|
