| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An enterprise talent cloud platform offering applicant tracking, CRM, career sites, and AI-powered matching for large organizations. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- ATS
- CRM
- Career sites
- AI matching
- Onboarding
- Text engagement
- Video interviews
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Enterprise-grade
- Comprehensive talent suite
- Good career sites
- AI matching
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex interface
- Long implementation
- Dated UX in some areas
|
