| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A customer messaging platform combining AI-powered chatbot, live chat, help center, and proactive messaging for customer engagement. |
| Pricing |
Paid (Custom pricing) |
Subscription ($39-$139/seat/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AI chatbot Fin
- Live chat
- Help center
- Proactive messaging
- Product tours
- Automation
- Ticketing
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Best-in-class messaging
- AI chatbot is powerful
- Good product tours
- Modern interface
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex pricing
- Feature creep
- Can be overwhelming
|
