| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM-powered customer service platform with AI automation and a timeline view of every customer interaction. |
| Pricing |
Paid (Custom pricing) |
Subscription ($89-$139/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CRM-powered support
- Timeline view
- AI chatbots
- Omnichannel
- Workflow automation
- Knowledge base
- Reporting
- Sentiment analysis
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- CRM built-in
- Timeline view excellent
- AI automation
- Omnichannel
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex setup
- Meta (Facebook) ownership uncertainty
- Limited marketplace
|
