| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A full-featured help desk software with ticketing, live chat, call center, and social media support at affordable pricing. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$49/agent/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Ticketing
- Live chat
- Call center
- Social media
- Knowledge base
- Gamification
- Video chat
- Customer portal
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Affordable
- Feature-rich
- Gamification unique
- Built-in call center
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Interface dated
- Learning curve
- Mobile app limited
- Fewer modern integrations
|
