| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A dedicated live chat and customer communication platform with ticketing, rich messaging, and chat widget customization. |
| Pricing |
Paid (Custom pricing) |
Subscription ($20-$69/agent/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Live chat widget
- Ticketing
- Chat routing
- Canned responses
- Rich messages
- Analytics
- Customization
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Excellent live chat
- Easy to implement
- Good analytics
- Wide integrations
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive for multiple agents
- Chat-focused only
- Limited helpdesk features
- Ticketing is basic
|
