| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Loomly is a brand management and social media scheduling platform that guides users through post creation with optimization tips. It includes approval workflows and content inspiration features. |
| Pricing |
Paid (Custom pricing) |
Paid ($32-277/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Post optimization tips
- approval workflows
- content calendar
- analytics
- audience targeting
- UTM tracking
- content library
- interaction tracking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Helpful post ideas and tips
- Clean approval workflows
- Good collaboration features
- Affordable entry price
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- No social listening
- Limited free trial
- Analytics could be more robust
|
