| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Microsoft's enterprise CRM and ERP platform that integrates deeply with the Microsoft ecosystem for unified business operations. |
| Pricing |
Paid (Custom pricing) |
Subscription ($65-$162/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Sales automation
- Customer insights
- Marketing automation
- Field service
- Power Platform integration
- LinkedIn integration
- AI insights
- Teams integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Deep Microsoft integration
- Powerful customization
- Strong AI capabilities
- Unified with ERP
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Complex implementation
- Requires technical expertise
- Long deployment timelines
|
