| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A flexible CRM built on the monday.com work OS that combines sales tracking with project management capabilities. |
| Pricing |
Paid (Custom pricing) |
Subscription ($12-$28/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual deal tracking
- Contact management
- Email sync
- Activity management
- Custom automations
- Dashboards
- Integration hub
- Post-sale management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Highly visual and intuitive
- Flexible customization
- Strong project management tie-in
- Good collaboration features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can get expensive with add-ons
- CRM-specific features still maturing
- Learning curve for automations
- Limited advanced CRM analytics
|
