| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A fully managed cloud database service for MongoDB with auto-scaling, global distribution, and built-in security. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-pay-as-you-go) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Managed MongoDB
- Auto-scaling
- Global clusters
- Atlas Search
- Charts
- Realm sync
- Data API
- Serverless instances
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Leading NoSQL database
- Global distribution
- Atlas Search built-in
- Free tier
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can get expensive
- NoSQL learning curve
- Vendor lock-in
- Complex pricing
|
