| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A versatile workspace tool used as an internal knowledge base and documentation hub for support teams. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$18/member/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Wiki pages
- Database views
- Templates
- Collaboration
- Search
- API
- Integrations
- Custom domains
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Flexible and powerful
- Good for internal KB
- Beautiful formatting
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Not purpose-built for support
- Limited customer-facing features
- Search could be better
- No ticketing
|
