| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A simple and customizable live chat solution for websites with team management, automation, and real-time reporting. |
| Pricing |
Paid (Custom pricing) |
Subscription ($29/seat/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Live chat
- Customizable widget
- Automation rules
- Chat routing
- Transcripts
- Real-time reporting
- CRM integrations
- Accessibility
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Simple and focused
- ADA accessible
- Affordable
- Good customization
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited features beyond chat
- Basic reporting
- Fewer integrations
- No free plan
|
