| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An open-source CRM built for multichannel commerce businesses, offering 360-degree customer views across all touchpoints. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (community)-Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Multichannel tracking
- Customer segmentation
- Workflow engine
- Reporting
- eCommerce integration
- Account management
- Marketing tools
- REST API
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Open source
- Built for eCommerce
- 360-degree views
- Flexible platform
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Niche eCommerce focus
- Complex setup
- Limited community
- Requires development resources
|
