| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A blockchain-enabled B2B payment network offering zero-fee bank-to-bank payments and AR automation for enterprises. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Zero-fee payments
- Bank-to-bank
- AR automation
- Payment portal
- Smart billing
- Blockchain verification
- ERP integration
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Zero-fee bank payments
- Good AR automation
- Blockchain security
- Enterprise-grade
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Custom pricing
- Complex setup
- Enterprise-focused
- US-centric
|
