| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A sales-focused CRM designed by salespeople, featuring visual deal pipelines and activity-based selling methodology. |
| Pricing |
Paid (Custom pricing) |
Subscription ($14.90-$99/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual sales pipeline
- Activity-based selling
- Email integration
- Smart contact data
- Revenue forecasting
- Workflow automation
- LeadBooster
- Web forms
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very intuitive pipeline view
- Easy to set up and use
- Excellent mobile app
- Strong email integration
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited marketing features
- Reporting could be deeper
- No free plan
- Customization is somewhat limited
|
