| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An all-in-one platform for selling online courses, digital downloads, coaching, and community memberships. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$89/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Digital downloads
- Online courses
- Coaching
- Community
- Email marketing
- Website builder
- Affiliate marketing
- Custom domain
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- No transaction fees on paid plans
- Clean simple interface
- Built-in email marketing
- Community features included
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited customization
- Basic analytics
- No app marketplace
- Course features less advanced than competitors
|
