| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Quantum Metric is a continuous product design platform that captures and quantifies digital interactions in real-time. It helps enterprises identify and prioritize opportunities to improve digital experiences. |
| Pricing |
Paid (Custom pricing) |
Paid (Custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Real-time session replay
- behavioral analytics
- anomaly detection
- conversion analysis
- API monitoring
- rage click detection
- revenue quantification
- mobile analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Real-time data processing
- Strong enterprise features
- Good anomaly detection
- Revenue impact quantification
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Enterprise-focused only
- Complex setup
- Steep learning curve
|
