| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
The most popular small business accounting software with invoicing, expense tracking, payroll, and tax preparation features. |
| Pricing |
Paid (Custom pricing) |
Subscription ($30-$200/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Invoicing
- Expense tracking
- Bank reconciliation
- Tax preparation
- Payroll
- Inventory tracking
- Reporting
- Mileage tracking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Industry standard for SMBs
- Excellent integrations
- Strong reporting
- Tax features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Pricing increases after first year
- Customer support issues
- Can be complex
|
