| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A customer support and engagement platform for e-commerce with live chat, helpdesk, and CRM features. |
| Pricing |
Paid (Custom pricing) |
Subscription ($29-$69/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Live chat
- Shared inbox
- FAQ center
- Chatbots
- Push campaigns
- Status page
- Shopify integration
- Workflow automation
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good e-commerce integration
- Affordable per-user pricing
- Multi-channel support
- Built-in FAQ
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Dated interface
- Limited reporting
- Fewer integrations
- Smaller community
|
