| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A unified workforce management platform combining HR, IT, and finance with automated employee onboarding and device management. |
| Pricing |
Paid (Custom pricing) |
Subscription (Starting at $8/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- HR management
- IT management
- Payroll
- Benefits
- Device management
- App provisioning
- Workflow automation
- Global employment
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Unified HR and IT
- Powerful automation
- Device management unique
- Fast onboarding
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can be expensive
- Complex for simple needs
- Newer platform
- Module pricing adds up
|
