| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Salesforce's enterprise customer service platform with case management, AI-powered service, and omnichannel support. |
| Pricing |
Paid (Custom pricing) |
Subscription ($25-$500/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Case management
- Omnichannel routing
- Einstein AI
- Knowledge base
- Field service
- Self-service portal
- Macros
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Salesforce ecosystem
- Enterprise-grade
- AI capabilities
- Highly customizable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex setup
- Requires admin expertise
- Steep learning curve
|
