| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
The world's leading cloud-based CRM platform powering sales, service, and marketing for businesses of all sizes. |
| Pricing |
Paid (Custom pricing) |
Subscription ($25-$300/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Lead management
- Opportunity tracking
- Sales forecasting
- Workflow automation
- AppExchange marketplace
- Einstein AI analytics
- Custom dashboards
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Extremely customizable
- Massive third-party ecosystem
- Powerful reporting and analytics
- Scalable for any business size
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Steep learning curve
- Expensive for small teams
- Complex setup and administration
- Can be slow with heavy customization
|
