| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
SalesLoft is a sales engagement platform that helps sellers execute all their digital selling tasks and communicate with buyers effectively. It combines cadence automation with conversation intelligence and deal management. |
| Pricing |
Paid (Custom pricing) |
Paid ($75-125/user/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Cadence automation
- dialer
- email tracking
- conversation intelligence
- deal intelligence
- pipeline management
- coaching tools
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Intuitive user interface
- Strong cadence functionality
- Good conversation intelligence
- Reliable dialer
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Reporting could be deeper
- Limited free trial
- Some integration limitations
|
