| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A modern CRM designed for growing sales teams with built-in calling, texting, and sales automation features. |
| Pricing |
Paid (Custom pricing) |
Subscription ($23-$63/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Pipeline management
- Built-in calling
- Texting
- Email automation
- Power dialer
- Sales sequences
- Reporting
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built-in communication
- Good automation
- Affordable
- Clean interface
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller user base
- Limited marketing features
- Fewer integrations
- Less brand recognition
|
