| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An application monitoring and error tracking platform that helps developers identify, triage, and resolve issues in real-time. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$26/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Error tracking
- Performance monitoring
- Session replay
- Profiling
- Cron monitoring
- Release tracking
- Alerting
- Source maps
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Excellent error grouping
- Great SDK support
- Session replay
- Free tier generous
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can be noisy
- Expensive at scale
- Complex configuration
- Data volume pricing
|
