| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An enterprise IT service management and digital workflow platform for automating business processes across the organization. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- ITSM
- ITOM
- Customer service
- HR service
- Workflow automation
- AI-powered
- Knowledge management
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Enterprise-grade ITSM
- Powerful workflow automation
- Comprehensive platform
- Strong ecosystem
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Complex implementation
- Requires dedicated team
- Steep learning curve
|
