| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A free IT help desk and network management tool for IT professionals with ticketing and community support. |
| Pricing |
Paid (Custom pricing) |
Free (Free) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- IT help desk
- Ticketing
- Network monitoring
- Active Directory
- Knowledge base
- Mobile app
- Community
- Reporting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Completely free
- Good for IT teams
- Active community
- Network monitoring included
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Ad-supported
- Limited customization
- IT-focused only
- Dated interface
|
