| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A field sales engagement platform that helps outside sales teams manage territories, track activities, and automate workflows in the field. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Territory management
- Route planning
- Lead generation
- Activity tracking
- Sales automation
- Team management
- Leaderboards
- Integration hub
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built for field sales
- GPS tracking
- Territory mapping
- Gamification
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Niche field sales focus
- Expensive
- Limited office sales features
- Requires mobile usage
|
