| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Publishing platform enabling writers to create paid newsletter subscriptions with built-in payment processing. |
| Pricing |
Paid (Custom pricing) |
Freemium (10% of revenue) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Newsletter publishing
- Paid subscriptions
- Podcasts
- Notes
- Chat
- Mobile app
- Recommendations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Simple to use
- Built-in payments
- Growing network
- Free to start
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- 10% revenue cut
- Limited customization
- Basic analytics
|
