| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A highly customizable CRM platform that provides AI-driven insights for sales, marketing, and customer service teams. |
| Pricing |
Paid (Custom pricing) |
Subscription ($49-$85/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AI-powered predictions
- Sales automation
- Marketing automation
- Customer service tools
- Custom dashboards
- Advanced reporting
- Workflow management
- Sugar Market
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Highly customizable
- Good AI predictions
- Strong reporting
- On-premise option available
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex to administer
- Steep learning curve
- Smaller ecosystem than Salesforce
|
