| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A composable customer success platform with modular SuccessBLOCs for driving customer outcomes and revenue growth. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- SuccessBLOCs
- Customer health
- Segmentation
- Campaigns
- Lifecycle management
- Analytics
- Task management
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Modular approach
- Free starter plan
- Good segmentation
- Outcome-focused
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex for small teams
- Limited free plan
- UI could be better
- Integration limitations
|
