| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Visual collaboration tool using boards, lists, and cards for organizing projects with a simple Kanban-style interface. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-17.50/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Kanban boards
- Power-ups
- Butler automation
- Templates
- Calendar view
- Timeline
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Simple and intuitive
- Good free tier
- Visual approach
- Mobile friendly
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited for complex projects
- Power-ups can add up
- Basic reporting
|
