| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An AI-powered sales engagement platform that integrates with Salesforce to automate prospecting, email, and field sales activities. |
| Pricing |
Paid (Custom pricing) |
Subscription ($49-$99/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AI sales assistant
- Salesforce integration
- Email automation
- Geolocation
- Activity tracking
- Lead prioritization
- Analytics
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- AI-driven prioritization
- Salesforce native
- Field sales support
- Email automation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Requires Salesforce
- Expensive
- Niche product
- Smaller user base
|
