| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A comprehensive customer service platform offering ticketing, messaging, live chat, and knowledge base for businesses of all sizes. |
| Pricing |
Paid (Custom pricing) |
Subscription ($19-$115/agent/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Ticketing system
- Live chat
- Knowledge base
- AI chatbots
- Analytics
- Omnichannel support
- Automation
- Marketplace
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Industry leader
- Extensive integrations
- Scalable
- Good analytics
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex setup
- Support for support can be slow
- Nickel-and-dime pricing
|
