| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A comprehensive CRM platform offering sales automation, analytics, and multichannel communication at competitive pricing. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$52/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Sales automation
- Multichannel communication
- AI assistant Zia
- Blueprint process management
- Canvas design studio
- Custom modules
- Territory management
- Workflow rules
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Affordable pricing
- Highly customizable
- Strong integration with Zoho suite
- Good mobile app
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Interface can feel dated
- Customer support can be slow
- Steep learning curve for advanced features
- Some features only in higher tiers
|
