| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Video conferencing platform for meetings, webinars, and virtual events with breakout rooms and recording capabilities. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-25.65/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Video meetings
- Webinars
- Phone
- Breakout rooms
- Recording
- Virtual backgrounds
- Chat
- Whiteboard
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Reliable video
- Easy to use
- Good quality
- Feature-rich
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive for large teams
- Security concerns
- Zoom fatigue
|
