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Brevo CRM vs Gladly: 2026 Comparison

Brevo CRM Gladly
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. A radically personal customer service platform that organizes support around people instead of tickets.
Pricing Freemium (Free-$12/user/month) Subscription (Custom pricing (starts ~$150/hero/month))
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • People-centered service
  • Omnichannel
  • Conversation history
  • Task management
  • Knowledge base
  • IVR
  • Reporting
  • Agent matching
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • People-first approach
  • Unified conversation view
  • Good for premium support
  • No ticket numbers
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Very expensive
  • Enterprise-focused
  • Limited self-service
  • Smaller marketplace