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Brevo CRM vs iContact: 2026 Comparison

Brevo CRM iContact
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Email marketing platform for small to mid-sized businesses with drag-and-drop editing and automation workflows.
Pricing Freemium (Free-$12/user/month) Subscription ($14-custom/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Email campaigns
  • Automation
  • Landing pages
  • A/B testing
  • Drag-and-drop editor
  • Social posting
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Easy to use
  • Affordable
  • Good support
  • Simple interface
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Limited advanced features
  • Dated design
  • Fewer integrations