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Brevo CRM vs Loops: 2026 Comparison

Brevo CRM Loops
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Modern email platform built for SaaS companies with event-based automation, transactional emails, and product updates.
Pricing Freemium (Free-$12/user/month) Freemium ($0-custom/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Event-based email
  • Transactional email
  • In-app messaging
  • Automations
  • Contacts API
  • Analytics
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • SaaS focused
  • Modern interface
  • Event-driven
  • Developer friendly
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • SaaS niche
  • Limited features
  • Newer platform