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Brevo CRM vs Rippling: 2026 Comparison

Brevo CRM Rippling
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. A unified workforce management platform combining HR, IT, and finance with automated employee onboarding and device management.
Pricing Freemium (Free-$12/user/month) Subscription (Starting at $8/user/month)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • HR management
  • IT management
  • Payroll
  • Benefits
  • Device management
  • App provisioning
  • Workflow automation
  • Global employment
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Unified HR and IT
  • Powerful automation
  • Device management unique
  • Fast onboarding
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Can be expensive
  • Complex for simple needs
  • Newer platform
  • Module pricing adds up