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Brevo vs Groove: 2026 Comparison

Brevo Groove
Overview Formerly Sendinblue, Brevo is an all-in-one marketing platform offering email, SMS, chat, and CRM at competitive pricing. Groove is a sales engagement platform built natively on Salesforce that streamlines workflows for account-based sellers. It helps teams automate outreach while keeping all data within the Salesforce ecosystem.
Pricing Freemium ($0-65/mo) Paid ($75-100/user/mo)
Key Features
  • Email marketing
  • SMS
  • WhatsApp
  • Chat
  • CRM
  • Automation
  • Transactional email
  • Landing pages
  • Salesforce-native
  • email sequencing
  • dialer
  • analytics
  • workflow automation
  • calendar scheduling
  • Omni-channel engagement
Pros
  • Affordable pricing
  • Multi-channel
  • Good free tier
  • Transactional email included
  • Native Salesforce integration
  • Clean interface
  • Strong email tracking
  • Good workflow automation
Cons
  • Interface can be clunky
  • Limited templates
  • Reporting could be better
  • Only works with Salesforce
  • Limited standalone features
  • Fewer integrations than competitors