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Brex vs Heap: 2026 Comparison

Brex Heap
Overview A financial platform for startups and growing companies offering corporate cards, expense management, and bill pay with no personal guarantee. Heap automatically captures every user interaction on your website or app without requiring manual event tracking. It enables retroactive analysis of user behavior data from the moment of installation.
Pricing Freemium (Free-$12/user/month) Freemium ($0-custom)
Key Features
  • Corporate cards
  • Expense management
  • Bill pay
  • Reimbursements
  • Travel
  • Budgets
  • Accounting integrations
  • Rewards
  • Auto-capture technology
  • retroactive analytics
  • funnel analysis
  • session replay
  • user segmentation
  • conversion tracking
  • data governance
  • integrations
Pros
  • No personal guarantee
  • Real-time expense tracking
  • Good integrations
  • Travel features
  • Automatic event capture
  • No manual tagging required
  • Retroactive data analysis
  • Easy implementation
Cons
  • Requires business bank account
  • Limited to funded startups
  • Rewards have changed
  • Customer support varies
  • Can collect excessive data
  • Higher cost for large sites
  • Limited real-time capabilities
  • Data can be noisy without curation