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HubSpot CRM vs Mailchimp: 2026 Comparison

HubSpot CRM Mailchimp
Overview A popular free CRM with powerful marketing, sales, and service hubs that scale as your business grows. All-in-one email marketing platform with automation, landing pages, and audience management for businesses of all sizes.
Pricing Freemium (Free-$1200/month) Freemium ($0-350/mo)
Key Features
  • Contact management
  • Email tracking
  • Deal pipelines
  • Meeting scheduler
  • Live chat
  • Marketing automation
  • Reporting dashboards
  • Document tracking
  • Email automation
  • Landing pages
  • Audience segmentation
  • A/B testing
  • Analytics
  • CRM
  • Social posting
  • Templates
Pros
  • Generous free tier
  • Intuitive user interface
  • Excellent marketing integration
  • Great onboarding resources
  • Easy to use
  • Generous free tier
  • Strong integrations
  • Good templates
Cons
  • Expensive premium tiers
  • Limited customization on free plan
  • Contacts can only have one owner
  • Reporting limited on lower tiers
  • Pricing increases with contacts
  • Limited automation on free plan
  • Can get expensive

HubSpot CRM

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Mailchimp

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