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HubSpot CRM vs Make: 2026 Comparison

HubSpot CRM Make
Overview A popular free CRM with powerful marketing, sales, and service hubs that scale as your business grows. Visual automation platform (formerly Integromat) for connecting apps and designing complex workflows with branching logic.
Pricing Freemium (Free-$1200/month) Freemium ($0-16.67/mo)
Key Features
  • Contact management
  • Email tracking
  • Deal pipelines
  • Meeting scheduler
  • Live chat
  • Marketing automation
  • Reporting dashboards
  • Document tracking
  • Visual workflow builder
  • 1000+ apps
  • Branching
  • Error handling
  • Scheduling
  • Data stores
  • Templates
Pros
  • Generous free tier
  • Intuitive user interface
  • Excellent marketing integration
  • Great onboarding resources
  • Visual builder
  • Complex logic support
  • Affordable
  • Data stores
Cons
  • Expensive premium tiers
  • Limited customization on free plan
  • Contacts can only have one owner
  • Reporting limited on lower tiers
  • Learning curve
  • Can be complex
  • Smaller app directory than Zapier