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HubSpot CRM vs Zapier: 2026 Comparison

HubSpot CRM Zapier
Overview A popular free CRM with powerful marketing, sales, and service hubs that scale as your business grows. Leading no-code automation platform connecting 6000+ apps to automate workflows with triggers, actions, and filters.
Pricing Freemium (Free-$1200/month) Freemium ($0-69/mo)
Key Features
  • Contact management
  • Email tracking
  • Deal pipelines
  • Meeting scheduler
  • Live chat
  • Marketing automation
  • Reporting dashboards
  • Document tracking
  • 6000+ app connections
  • Zaps
  • Multi-step workflows
  • Filters
  • Paths
  • Tables
  • Interfaces
  • AI
Pros
  • Generous free tier
  • Intuitive user interface
  • Excellent marketing integration
  • Great onboarding resources
  • Largest app directory
  • Easy to use
  • Reliable
  • No-code
Cons
  • Expensive premium tiers
  • Limited customization on free plan
  • Contacts can only have one owner
  • Reporting limited on lower tiers
  • Expensive at scale
  • Task limits
  • Performance varies