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Make vs Salesforce: 2026 Comparison

Make Salesforce
Overview Visual automation platform (formerly Integromat) for connecting apps and designing complex workflows with branching logic. The world's leading cloud-based CRM platform powering sales, service, and marketing for businesses of all sizes.
Pricing Freemium ($0-16.67/mo) Subscription ($25-$300/user/month)
Key Features
  • Visual workflow builder
  • 1000+ apps
  • Branching
  • Error handling
  • Scheduling
  • Data stores
  • Templates
  • Lead management
  • Opportunity tracking
  • Sales forecasting
  • Workflow automation
  • AppExchange marketplace
  • Einstein AI analytics
  • Custom dashboards
  • Mobile app
Pros
  • Visual builder
  • Complex logic support
  • Affordable
  • Data stores
  • Extremely customizable
  • Massive third-party ecosystem
  • Powerful reporting and analytics
  • Scalable for any business size
Cons
  • Learning curve
  • Can be complex
  • Smaller app directory than Zapier
  • Steep learning curve
  • Expensive for small teams
  • Complex setup and administration
  • Can be slow with heavy customization