How to Connect Affinity with Groove (2026)

Affinity

★★★★ 4.4

Crm Industry Specific Crm

A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting.

Full Review

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Groove

★★★★ 4.2

Sales Engagement Sales Outreach

Groove is a sales engagement platform built natively on Salesforce that streamlines workflows for account-based sellers. It helps teams automate…

Full Review

About These Tools

Affinity: A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting.

Groove: Groove is a sales engagement platform built natively on Salesforce that streamlines workflows for account-based sellers. It helps teams automate outreach while keeping all data within the Salesforce ecosystem.

Key Features

Affinity

Relationship intelligence
Automatic data capture
Deal management
Analytics
Email integration
Chrome extension

Groove

Salesforce-native
email sequencing
dialer
analytics
workflow automation
calendar scheduling

Pricing

Affinity

Subscription Custom pricing

Groove

Paid $75-100/user/mo

Detailed integration guide coming soon. We're researching the specific ways Affinity and Groove work together — including native integrations, third-party connectors, and API options. Check back for a complete step-by-step guide.

Connect via Integration Platform

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